Business Case: Transforming Micro Merchants with an Innovative E-Shop

Goal

‍Kiwi, a dynamic FinTech player in the Mexican market, aimed to redefine its business landscape by empowering micro merchants with an innovative e-shop platform. Their goal was to replicate the successful model of QoQa (https://www.qoqa.ch/fr), offering compelling promotional deals and seamless online shopping experiences for their clientele.

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Solution

We meticulously crafted a new backend using Flutter, revolutionizing the Content Management System (CMS) and order management. The heart of the solution lay in building a unique feature set:

1. Integrated Payment Processes: A robust payment system was integrated, allowing micro merchants to handle transactions effortlessly. This included seamless payment processing through Open Pay and an innovative payment with loan option known as "Kiwi Kompra," providing customers with flexible purchasing capabilities.
2. Strategic Roadmap and A/B Testing: We collaborated closely with Kiwi to devise a strategic roadmap for product launches. A series of A/B tests were meticulously executed to identify trends and optimize the user experience, ensuring that every feature resonated effectively with the target audience.

Unlocking New Avenues of Success for Micro Merchants

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Results

‍The impact of this groundbreaking solution was felt throughout every phase of the project:

1. Successful App Launch: The new e-shop app was launched with a flourish, presenting micro merchants with an intuitive and user-friendly platform that mirrored the success of QoQa.
2. Empowered Sales Backoffice: Training was provided to empower the sales backoffice team in effectively managing the new e-shop order processes, resulting in streamlined operations.
3. Rapid Sales Growth: The impact was immediate and substantial. Sales surged from the moment of launch, and a remarkable week-after-week growth of 15% demonstrated the sustained success of the platform.

Summing Up

‍The transformational e-shop functionality developed for Kiwi revolutionized the micro merchant landscape in Mexico. By combining innovative payment processes, strategic testing, and a user-centric approach, Kiwi successfully implemented a new business approach in the Mexican market. This achievement underscored Kiwi's commitment to not only revitalizing their business but also providing a springboard for micro merchants to thrive in the digital age.

For a glimpse into how Product North can help reshape your digital endeavors, contact us today. Your vision, powered by our expertise, could be the next success story.

Feel free to tailor and expand upon this business case to provide detailed insights into the process, challenges, and outcomes of the e-shop functionality you developed for Kiwi.

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